Haris KRIJESTORAC

Professeur Assistant

Information Systems et Operations Management

Biographie

Haris's research addresses various issues concerning rich digital media, digital marketing, and digital platforms. He is especially interested in how digital media spread online, and what interventions content creators and platforms can leverage to manage the diffusion of their media. To obtain these insights, Haris typically analyzes large and rich datasets, while developing new empirical approaches based on machine learning, statistics, and economics.

FILTRER PAR

Articles scientifiques

Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Production and Operations Management, juillet 2021, vol. 30, n° 7, pp 2232-2251, (in coll. with R. Garg, P. Konana)

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Information Systems Research, 2020, vol. 31, n° 2, pp iii-vii, 297-652, C2, (in coll. with R. Garg, V. Mahajan)

Cahiers de recherche

Personality-Based Content Engineering for Rich Digital Media

SSRN Electronic Journal , 2019