Ana Babić Rosario

Assistant Professor

Marketing

Ana Babić Rosario was a PhD student at HEC Paris, and is now Assistant Professor of Marketing at the Daniels College of Business, University of Denver.

Latest articles

Marketing

January 24th, 2020

Electronic Word of Mouth: What Marketers Need to Know

When buying products, consumers often look at information written by other consumers on the internet. In other words, they turn to electronic word of...

By Kristine De Valck, Ana Babić Rosario

Marketing

June 16th, 2016

How to Manage Electronic Word-of-Mouth To Boost Sales

In our connected world, hardly any consumer would imagine making a purchase, online or even offline, without first checking peer reviews. The effect of...

By Ana Babić Rosario, Kristine De Valck

How to manage electronic word of mouth to boost sales - ©Fotolia - mrswilkins

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Ana Babić Rosario

Latest articles

Electronic Word of Mouth: What Marketers Need to Know

How to Manage Electronic Word-of-Mouth To Boost Sales

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