Specializations: Strategic Marketing Specializations: Strategic Marketing
This specialization is for those interested in learning how to analyze the customer journey to gain insight to build and execute a powerful, sustainable marketing strategy.
The Strategic Marketing Specialization is committed to competence building in informed decision making.
First, it focuses on developing your ability to integrate quantitative and qualitative data to derive customer insights, while accumulating fundamental knowledge in your understanding of customer behavior.
Second, it helps you develop your decision-making skills, by understanding how to build on data to decide on your next strategic decisions.
Finally, you learn how to deliver on your strategy across touchpoints: branding and communication, digital campaigns, and pricing decisions. To deliver on these competencies, the specialization uses a mix of theory and practice, through cases and corporate partnerships. We value a diversity of student profiles, and actively participate in helping you develop your own personal brand to develop your professional career.
LEARN HOW TO
- Leverage customer insights from data
- Manage brand knowledge over time
- Launch a digital campaign and keep track of KPIs
WHY SHOULD YOU JOIN THIS SPECIALIZATION?
- Develop your decision-making skills in all marketing domains, from strategy to execution.
- Integrate theory and practice by working with companies tied to the specialization
- Apply your knowledge across domains, through developing your own personal brand or your own corporate project
Sample Courses
Marketing Analytics · Customer Intelligence · Behavioral Science · Advanced Marketing Strategy in a Deconsuming World · Branding and Communication · Digital Marketing and Online Business Development · Strategic Pricing Management
