Sihem Ben Mahmoud-Jouini

Sihem Ben Mahmoud-Jouini's research is in Organizational Design for innovation and creativity, Strategic Management of Innovation, Entrepreneurship and Design Management. She is interested in the management of the exploration phase in the fuzzy front end of development projects, the management of creativity, the knowledge acquisition and transformation by entrepreneurs within the venture creation process, the role of design in the new product development process, the management of design agencies and the management of innovation in family business.