Laoucine Kerbache

Professor

Information Systems and Operations Management

Laoucine Kerbache has been teaching (undergraduate, MBA, and executive programs), researching and consulting in the field of operations and supply chain management, logistics, and applied quantitative methods for more than twenty five years.

kerbache@hec.fr

Latest articles

Information Systems

October 15th, 2009

Increasing the effectiveness of online advertising

The dotcom bubble of the early 2000s brought companies new means of advertising. Nowadays, businesses are devoting increasingly greater shares of their...

By Laoucine Kerbache

Increasing the effectiveness of online advertising

Operations Management

May 15th, 2012

Kaizen: We can see clearly now!

Laoucine Kerbache and his co-authors set out to assess the use of the Japanese concept of Kaizen, considered a key element in the competitiveness of...

By Laoucine Kerbache

words: "kaizen", "philosophy", and others

Insights @HECParis School of #Management

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Laoucine Kerbache

Latest articles

Increasing the effectiveness of online advertising

Kaizen: We can see clearly now!

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