Andreas Lanz

Assistant Professor

Marketing

Andreas Lanz's research on seeding and dissemination in user-generated content networks lies primarily in the intersection between marketing, economics, and information systems, and are geared towards understanding the use of social influence for firms and its impact on society. Given his expertise, Andreas teaches Business Analytics in the MBA as well as Grande École Program and serves on various corporate boards.

lanz@hec.fr

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Andreas Lanz - Knowledge

Latest articles

December 02nd, 2022

Marketing During Inflation: How to Adapt

After the COVID pandemic, Chief Marketing Officers would have finally hoped for calmer times: more stable sales, budget increases instead of cuts and...

By Andreas Lanz

boat on the sea between waves

March 23rd, 2022

Online Social Networking for Success: Go Premium or Go Home?

How to create business opportunities online? Are premium memberships in networks such as LinkedIn helpful for this purpose? The online presence of...

By Andreas Lanz

June 02nd, 2021

Who to Target? Latest Findings on Influencer Marketing

Who should I target? How to spread my content? Seeding is one of the most crucial questions in marketing today, according to Andreas Lanz, Assistant...

By Andreas Lanz

influencer marketing - unsplash

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