Skip to main content

Valeria Stourm

Assistant Professor
Marketing

Valeria Stourm’s research provides insights into emerging types of loyalty programs using empirical models of consumer behavior. She also has work on pricing online display advertising to encourage more effective and less annoying ads.

Subscribe button for Knowledhe@HEC newsletter

Newsletter knowledge

A monthly brief in your email box and 3 issues of the book per year.

follow us

Insights @HECParis School of #Management

Follow Us

Support Research

Our articles are produced thanks to our reader's support