Executive Certificate
Business Development
- Paris – Jouy-en-Josas Campus
- Apr 14 2025
- 12 days
- French
- 17400.00 €*
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Our programs for individuals - Management topics
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Executive Short Program
Management des équipes commerciales Management des équipes commerciales
Environmental disruptions (digital transformations, new buyer expectations, pandemic, artificial intelligence, etc.) are challenging the way we approach leadership in sales teams. This program will help you structure your thinking on the transformations to be implemented within sales teams in order to address the most urgent challenges, acquire new knowledge, and apply it in your company.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Jun 23 2025
Nov 17 2025
Language(s):
French
Cost:
5 900
Objectives
- Manage sales teams in the era of AI
- Capitalize on technological solutions for better commercial efficiency
- Mobilize and align stakeholders on differentiated and superior value propositions
Program
Sales leader as a major lever for performance acceleration, key decisions
Orchestration and efficient use of resources
Supporting sales activities with AI
Strategic alignment and motivation
Managing change
Capitalization
This Executive Short Program is eligible for capitalization towards the certificate: "Business Development"
Profile
Who is this program for? Is it right for you?
Participant Profile
Sales Director, Sales Manager, Commercial Manager, Business Development Manager, Commercial Unit Manager, Customer Relationship Manager, or managers of other functions who are expected to take on commercial responsibilities.
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
Dominique ROUZIES
Marketing Professor, HEC Paris
Looking to boost your commercial performance? We have the program you need to mobilize your sales teams.
Learning methods & Evaluations
The articulation of various pedagogical approaches (interactive conceptual inputs, simulations, case studies from diverse companies, co-development workshops on your company's case) are directly applied in drafting a commercial action plan related to your company.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
