Executive Certificate
Piloter la stratégie de sa business unit - Paris
- Paris – Jouy-en-Josas Campus
- Apr 22 2025
- 12 days
- French
- 17400.00 €*
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Executive Certificate
MUST - Management d’une Unité Stratégique - Paris MUST - Management d’une Unité Stratégique - Paris
This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment). The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
12 days
Format:
In-class
Next start(s):
Dates upon requestLanguage(s):
French
Cost:
17 400 €*
Objectives
- To be able to conduct an in-depth strategic analysis and contribute, as part of the executive committee team, to the development and formalization of the company's strategy
- Develop a generalist, cross-functional, and agile management approach
- Involve internal and external stakeholders in the creation of sustainable value for the company
Program
- Strategic analysis and key generic strategies
- The search for new opportunities and risk analysis
- Mastering of key financial, sales and marketing challenges
- Develop the business model and validate the chosen strategy
- Factor in changes in the market, in particular the digital revolution and energy transition
- Develop the functional implementation of the strategy, in particular on a marketing and financial level
- Play an active role in your environment and with the key partners in the Supply Chain
- Mobilize internal and external human capital
- Define the principles of organization and its different models and manage people and talents
Capitalization
The program is eligible for capitalization towards the certificate:
- Global Executive Master In Management (GEMM) Majeure Finance
- Global Executive Master In Management (GEMM) Majeure Marketing Sales Business Development
- Global Executive Master In Management (GEMM) Majeure Strategic Management PARIS
- Global Executive Master In Management (GEMM) Majeure Strategic Management Abidjan
- Global Executive Master In Management (GEMM) Majeure Change Sustainability
- Global Executive Master In Management (GEMM) Majeure Général Management
- Global Executive Master In Management (GEMM) Majeure Sustainable Leadership Africa
Profile
Who is this program for? Is it right for you?
Participant Profile
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...
Prerequisites and Admission Criteria
Our certificate is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional experience
Faculty
Frédéric LEROY
Affiliate Professor, Strategy and Business Policy
To step into the shoes of Indra Nooyi, Bill Gates, Xavier Niel, Jean-Pascal Tricoire, or Isabelle Kocher! More seriously, this training will help you conduct a strategic analysis, understand your competitive environment, craft a relevant strategy for your company, and perhaps even create strategic innovations. All this while ensuring the successful deployment of your strategy within your organization and engaging your employees!
Learning methods & Evaluations
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
Admission
Would you like to submit your application?
We invite you to:
- Contact our training consultant, who will guide you through the admission process.
- Then, complete your application on our platform by clicking the button below:
This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases) Transportation costs Accommodation costs (except in specific cases)
Funding Options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Program Eligibility:
RNCP*: "Directeur d'unité stratégique" , reference no.38435BC01 (registration date in the RNCP: 21/12/2023; certifying body: Higher Education Institution HEC Paris)
National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Download the brochure
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CHRISTINE COLLONGUES
Program Advisor Management & Strategy
collongues@hec.fr
