Executive Certificate
Marketing & Digital
- Paris – Jouy-en-Josas Campus
- May 12 2025
- 12 days
- French
- 17400.00 €*
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Executive Short Program
Marketing stratégique Marketing stratégique
In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers. Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
May 12 2025 - Complete,
Sep 23 2025
Language(s):
French
Cost:
5 900 €
Objectives
- Develop a marketing strategy adapted to market expectations and translating it into an operational action plan
- Use digital tools to serve the strategy and activating digital levers to support changes
- Integrate the contributions of neuroscience and artificial intelligence into marketing plans
Program
Diagnostic analysis, targeting, positioning, objectives.
Reflect on the concept of customer loyalty through numerous topical examples and a practical workshop.
The customer journey and relationship at the heart of digital marketing with practical case application.
Enrich your understanding of consumer behavior through neurosciences and become aware of the added value of artificial intelligence for a more efficient marketing.
Capitalization
This Executive Short Program is eligible for capitalization towards the Executive Certificate Marketing & Digital.
Profile
Who is this program for? Is it right for you?
Participant Profile
Managers and operational teams working in marketing, sales, development, communication, and R&D, in both the B2C and B2B sectors. Any director or manager wishing to heighten their awareness of the challenges facing the marketing function
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
Anne-Sophie BAYLE TOURTOULOU
Associate Professor, HEC Paris
Drawing up a marketing and digital strategy, translating it into an operational action plan, becoming customer centric to increase customer loyalty, understanding the digital revolution and the changes it brings: these are the main themes of this module, which helps take a step back and stimulate innovation and curiosity.
Learning methods & Evaluations
This program is resolutely action-oriented thanks to the methodological input that is applied to concrete cases. The theoretical concepts feed the strategic dimension of the action plans and the exchange of experiences between participants and facilitators stimulates a spirit of anticipation and innovation.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Program Eligibility:
RNCP* : "Diplôme de gestion des entreprises pour dirigeants", reference no 37720BC02 ; (registration date in the RNCP: 11-07-2023; certifying body: Higher Education Institution HEC Paris)
*National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
